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Day 1, 21st Jan
9.30 a.m - 10.00 a.m Inauguration
10.15 a.m - 2.15 p.m Session on Glocalisation
Speaker: Mr. Vijay Xavier, Exec. VP, RK Swamy BBDO,
India
01.45 p.m - 3.45 p.m Session on Marketing Challenges of
Financial products
Speaker: Dr. Pradeep, Director, Fidelity India
04.00 p.m - 6.00 p.m Session on Competitive Strategies
for winning Market Shares and Mindshares
Speaker: Mr. Murali Sundar, Country Manager,
Schwarzkopf India, Henkel
Day 2, 22nd Jan
9.00 a.m -11.00 a.m Session on Marketing
Strategies
Speaker: Mr. Saktivelan, DGM, Business Planning, Toyota
Kirloskar
11.15 a.m - 1.15 p.m Session on Celebrity endorsements
Speaker: Mr. Mohan, Country Head, Marketing, Khazana
Jewellers
2.30 p.m - 4.30 p.m Session on Predictive Analytics for
intuitive customer experience
Speaker: Dr. Ravi Vijayaraghavan, VP & Global Head,
24/7 Customer
4.30 p.m - 5.00 p.m Valediction
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